Actions That Make Up Every Good Marketing Plan
Listed on these pages are the eight main activity channels, and 25 separate
actions that can be taken as part of the balanced marketing plans we design.
Relative emphasis will depend upon your individual situation. Our most
successful clients don't depend on actions in just one or two of the broad
activity channels. They pursue interviews across the board.
I. Responding to Openings Through Our Website
(1) From 1,100 trade journals
(2) From 1,000 newspapers
(3) From 500 job-banks (e'cruiters)
(4) From employer websites
(5) Posting your e'resume ... with e'cruiters (job-banks)
II. Using Recruiters
(6) Resume distribution to up to 200 key instate recruiters-via 1st class mail
(7) Resume distribution to national recruiters (up to 3,000 electronically)
(8) Resume distribution to national recruiters -via 1st class mail (up to 1,000 blue chip recruiters)
(9) Responding to openings on search firm websites
(10) Website registration with key executive recruiters
III. Using Venture Capitalists
(11) Distribution of your resume to up to 200 key instate venture capitalists-via 1st class mail
(12) Added resume distributions on a national scale to up to 1,000 VCs (electronically and 1st class)
(13) Tailored response to VCs based upon specific investment they have made in organizations
IV. Contacting Growth and Change-Driven Organizations
(14) Resume distribution to up to 200 instate organizations identified through our growth file
(15) Custom direct mailings to local/ national growth firms assisted by our interactive website capability
(16) Use of our website to respond to emerging opportunities and change-driven organizations
(17) Implementing create-a-job methods when special emerging opportunities present themselves
V. Direct Mail to Employers (CEOs and Officers)
(18) Resume mailing to up to 200 large employers instate
(19) Macro scale 1st class custom mailings to local/national employers (#1,000, 2,000 or 3,000)
(20) Micro scale custom direct mailings to employers assisted by our interactive website capability
VI. Direct Mail to Board Members
(21) Custom 1st class mailings to board members
VII. Using Your Personal Contacts
(22) Resume sharing with known (best) contacts
(23) Rediscovering former contacts through our website and sharing your resume
VIII. Executive Networking (assisted by our website)
(24) Determining/ contacting influential contacts
(25) Determining/ contacting industry contacts (sharing your biography as appropriate)
= Action we can handle for you (... or you can take)
= Actions you can take